(Copied from an old review originally posted elsewhere.)
I expected this book to be a witty and well-done presentation of mostly stuff that I already knew; but it was much more than that. McCloud has a deep understanding of art and society and people, and a completely lucid presentation.
There are neat and useful new ways of thinking about comics here (his comparisons of American and Japanese comics, his theories of panel transitions and why comic characters are sometimes drawn more simply than the backgrounds, his comments on the psychological impact of color), and for that matter ways of thinking about art in general, and design in general. And he makes masterly use of the comic medium itself to present the material in a way that never drags or confuses.
I hope someone programs the Orbital Mind Control Lasers so that McCloud extends this book into a whole series on the theory and practice of comics, and another on general visual design. The world needs it!

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